Big Moves in CRM: Salesforce Buys Again, HubSpot x Google?

TOP SIGNALS
Major headlines and CRM news across platforms

Google's potential acquisition of HubSpot - Google’s parent company, Alphabet, is in advanced talks to acquire HubSpot for approximately $30–31 billion. If completed, this would be Alphabet’s largest acquisition ever and would significantly boost its position in the CRM and cloud applications market

Convergence.ai Acquisition Announced - Salesforce has signed a definitive agreement to acquire Convergence.ai, an AI agent company recognized for developing advanced systems that perform complex, human-like tasks in digital environments.

HubSpot to acquire Dashworks - HubSpot announced its agreement to acquire Dashworks, an AI-powered workplace search assistant. This move aims to bolster HubSpot's AI capabilities.

Microsoft Boosts Dynamics 365 with Copilot- The 2025 Release Wave 1 brings AI-powered productivity to sales, service, and finance teams—featuring a reimagined UI, agentic support tools, and deeper Copilot integrations across the suite.

SALESFORCE SIGNALS
Top news from Salesforce

Agentforce Flexible Pricing - Salesforce introduced new flexible pricing for Agentforce designed to meet rapidly accelerating demand for digital labor for every employee, department, and business process.

Salesforce Feature Retirement-Salesforce announced the retirement of several legacy features in 2025, including Workflow Rules and Process Builder (end of support December 31, 2025)

Agentforce for Financial Services Cloud - Agentforce for Financial Services includes pre-built, role-based AI agent templates that automate front-office tasks and reduce administrative overhead with no coding required

Certification Name Changes & New Credentials- Salesforce has announced one of its most significant certification updates. The names of its professional certifications will change across various roles

AUTOMATION
Flows, Workflows & time-saving tools

Salesforce New Flow Features - Summer '25 release enhances Flow with improved UI controls, new data types, and advanced configuration options, making automation more intuitive and flexible.

Automations in Salesforce Data Cloud - Data Cloud enables real-time, low-code automations by connecting unified customer data to Salesforce Flows and AI-driven insights.

Agentforce : Meeting Wrap Up Assistant - Assistant scans handwritten meeting notes via mobile, automatically drafts summaries, creates Salesforce meetings and tasks, and emails customers-all from a single workflow. This showcases how Agentforce enables seamless, AI-powered productivity and automation for organizations.

ServiceNow’s new CRM AI Agents - bots autonomously handle customer inquiries and complete tasks across sales, service, and fulfillment, enabling true self-service and reducing manual intervention. These advanced bots deliver proactive, personalized experiences by connecting AI, data, and workflows on a unified CRM platform.

AI & DATA
AI, Agentforce, Data Cloud & Analytics

Salesforce Agentforce in 2025 - Proactive, autonomous AI agents that can be embedded into any workflow, integrate across channels, be batch tested, and customized for any business need-ushering in a new era of digital labor and enterprise automation

Personalization at Scale with Salesforce Data Cloud -leverages AI to unify real-time customer data from multiple sources, enabling businesses to deliver hyper-personalized experiences, dynamic audience segmentation, and next-best-action recommendations across all Salesforce applications.

What is Salesforce Data Cloud- scattered data across multiple systems can hold you back from delivering the personalized experiences your customers expect. Salesforce Data Cloud is a game-changer tool for this.

SIGNALS IN THE WILD
Ecosystem Watch

monday. com - monday.com has launched a comprehensive AI strategy focused on three pillars: AI Blocks (modular AI actions for data analysis and workflow automation), Product Power-ups (embedded AI features like predictive risk management and CRM data automation), and a Digital Workforce (AI agents that autonomously handle tasks such as project risk assessment and service ticket resolution).

Zoho - Zoho CRM’s Q1 2025 updates center on Zia, its AI assistant, which now delivers enhanced predictive analytics, intelligent sales coaching, and automation of repetitive tasks.

Hubspot - HubSpot continues to roll out generative AI tools for content creation, email personalization, and workflow automation, helping SMBs scale marketing and sales with less manual effort

Pipedrive -  Pipedrive is enhancing its sales CRM with AI-powered lead scoring, pipeline management, and deal insights, enabling sales teams to focus on high-value opportunities

Pipedrive gets new CEO - Pipedrive appointed Paulo Cunha, former executive at Hotels.com and SeatGeek, as its new CEO to lead the company's next growth phase.

CONSULTANT’S CORNER
Perspective on Market

Revolutionizing Urban Living with Data Cloud & Agentforce

Salesforce is pioneering the future of smart cities by combining the power of Data Cloud and Agentforce to manage real-time IoT data from traffic sensors, energy grids, and public services.

In this use case, Data Cloud acts as the unified data layer, ingesting and harmonizing streaming data across city systems, while Agentforce powers intelligent, autonomous responses

This integrated approach enables cities to become more responsive, efficient, and citizen-centric, transforming passive data collection into proactive urban management.