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The CRM Signal

The CRM Signal

Your weekly signal on Salesforce, ServiceNow, HubSpot—and the evolving strategies shaping the modern CRM ecosystem.

Agentforce

+3

Salesforce Just Bought Informatica And It’s a Bigger Deal Than It Sounds

May 27, 2025

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3 min read

Salesforce Just Bought Informatica And It’s a Bigger Deal Than It Sounds

Behind the scenes, this deal gives Salesforce the keys to cleaner data, tighter integrations, and a serious edge in the AI race

Big Moves in CRM: Salesforce Buys Again, HubSpot x Google?

May 24, 2025

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7 min read

Big Moves in CRM: Salesforce Buys Again, HubSpot x Google?

Your weekly signal for smarter CRM, automation, and data strategy

Agentforce

+2

Agentforce for Financial Services — Salesforce Brings AI Agents to Banking, Wealth, and Insurance

May 21, 2025

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3 min read

Agentforce for Financial Services — Salesforce Brings AI Agents to Banking, Wealth, and Insurance

With industry-specific AI agents, Salesforce is doubling down on automation and intelligence in financial services workflows.

Agentforce Gets Flexible — New Pricing Model Targets Wider Adoption

May 21, 2025

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3 min read

Agentforce Gets Flexible — New Pricing Model Targets Wider Adoption

Salesforce unveils usage-based pricing for Agentforce, lowering barriers for companies to bring AI into their CRM workflows.

Why Salesforce Certification Names Are Changing — And What It Means for You

May 21, 2025

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2 min read

Why Salesforce Certification Names Are Changing — And What It Means for You

A simple rebrand with big implications: Clarity, consistency, and career alignment in the Salesforce credential ecosystem.

🤖 Agentforce 2DX: Salesforce Doubles Down on AI-Powered CRM

May 13, 2025

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2 min read

🤖 Agentforce 2DX: Salesforce Doubles Down on AI-Powered CRM

Salesforce just launched Agentforce 2DX, the next evolution of its generative AI platform—and it’s a game changer for how businesses interact with their CRM.

Thomas P
Thomas P
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The CRM Signal

Your weekly signal on Salesforce, ServiceNow, HubSpot—and the evolving strategies shaping the modern CRM ecosystem.

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