Salesforce Is Buying Informatica. Here’s Why That Matters.
On May 27, 2025, Salesforce announced something big—but not loud: it’s acquiring Informatica, a company that’s been quietly powering the data stacks of thousands of enterprises for years.
This isn’t one of those flashy AI announcements. No bots, no agents, no copilots in capes. But if you’re paying attention to where CRM is heading, this is a huge deal.
So... What Does Informatica Even Do?
Informatica is the kind of company that’s critical to everything and visible to almost no one outside IT. It helps organizations:
Move data between systems
Clean it up
Keep it governed and secure
Make sure everything connects, at scale
Basically, if your company has multiple systems, messy data, or compliance needs—and let’s be real, who doesn’t?—Informatica is often running under the hood.